Milk Makeup, known for its innovative and inclusive beauty products, was created by a team of seasoned beauty industry professionals. Founded in 2016, the brand sought to challenge traditional beauty standards and offer a range of high-quality products that catered to all skin types and genders. With a focus on clean ingredients and cruelty-free practices, Milk Makeup quickly gained a loyal following and revolutionized the beauty industry.

The creators of Milk Makeup have a deep understanding of the beauty industry and a commitment to creating products that are both effective and sustainable. Their background in makeup artistry and product development allowed them to identify gaps in the market and develop innovative solutions. One of the most significant aspects of who created Milk Makeup is their dedication to inclusivity and representation. By offering a diverse range of shades and catering to a wide range of skin tones, they have been able to empower individuals to express themselves authentically through makeup.

who created milk makeup

The Creative Minds behind Milk Makeup

Milk Makeup has become a renowned brand in the beauty industry, recognized for its innovative and inclusive approach to cosmetics. The brand offers a wide range of vegan and cruelty-free makeup and skincare products, making it a popular choice among consumers. But have you ever wondered who created Milk Makeup? In this article, we will explore the individuals behind this groundbreaking beauty brand and their contributions to the industry.

Zanna Roberts Rassi

One of the co-founders of Milk Makeup is Zanna Roberts Rassi, a British fashion and beauty journalist. With her extensive experience in the fashion world, Rassi played a vital role in shaping the brand’s identity and aesthetic. She brought her expertise and knowledge to the table, helping create products that are both high quality and fashion-forward.

Rassi’s creative vision shines through in Milk Makeup’s innovative packaging and product design. She understands the importance of self-expression and embraces individuality, which is reflected in the brand’s diverse range of products. Rassi’s role in Milk Makeup has been instrumental in establishing the brand as a leader in the beauty industry.

Dianna Ruth

Dianna Ruth, another co-founder of Milk Makeup, is a makeup artist and product developer. With her expertise in the field, Ruth played a key role in formulating the unique formulas for Milk Makeup’s products. She ensured that each product was not only innovative but also effective and gentle on the skin.

Ruth’s deep understanding of makeup and skincare ingredients allowed her to create products that cater to a wide range of skin types and concerns. She prioritizes clean and healthy formulations, making Milk Makeup a go-to brand for those looking for natural and sustainable beauty options.

Georgie Greville

Georgie Greville, the third co-founder of Milk Makeup, is a successful filmmaker and creative director. Her background in visuals and storytelling has played a significant role in building Milk Makeup’s brand image. Greville’s creativity and eye for aesthetics are evident in the brand’s marketing campaigns and overall visual identity.

Greville’s passion for pushing boundaries and challenging conventions has been instrumental in Milk Makeup’s success. She emphasizes the importance of empowering individuals and encouraging self-expression, which aligns perfectly with the brand’s core values.

The Milk Makeup Team

While Zanna Roberts Rassi, Dianna Ruth, and Georgie Greville are the co-founders and driving forces behind Milk Makeup, it’s important to acknowledge the entire team that works tirelessly behind the scenes. From product development to marketing and customer service, every member of the Milk Makeup team contributes to the brand’s success.

Milk Makeup maintains a collaborative and inclusive work environment, which fosters creativity and innovation. The team’s dedication to providing high-quality, cruelty-free, and sustainable products has helped Milk Makeup establish a loyal and dedicated customer base.

The Impact of Milk Makeup

Milk Makeup has transcended the traditional beauty industry and revolutionized the way people approach makeup. With their emphasis on inclusivity, sustainability, and innovation, they have made a lasting impact on the beauty community. Here are a few ways in which Milk Makeup has influenced the industry:

Vegan and Cruelty-Free Beauty

Milk Makeup has paved the way for vegan and cruelty-free beauty options. They prioritize using ethically sourced ingredients and ensuring that their products are free from animal-derived ingredients, making them accessible to a wider audience.

Their commitment to cruelty-free beauty aligns with the growing demand for ethical and sustainable products, encouraging other brands to follow suit. This focus on ethical practices has helped shape the future of the beauty industry as a whole.

Bold and Innovative Products

Milk Makeup is known for its unique and innovative product offerings. From their iconic Kush Mascara to their multitasking sticks, each product is designed to be versatile and easy to use. They have redefined the boundaries of traditional makeup and encouraged experimentation and self-expression.

The brand’s commitment to combining quality and innovation has inspired other beauty companies to step outside their comfort zones and develop groundbreaking products that cater to diverse needs and preferences.

Fostering Self-Expression

Milk Makeup has created a platform for individuals to express their unique style and personality through makeup. Their campaigns and brand messaging emphasize the importance of self-expression and celebrate diverse identities and beauty in all its forms.

By empowering their customers and encouraging them to embrace their individuality, Milk Makeup has made a significant impact on the beauty industry’s perception of beauty standards.

Educational Initiatives

Milk Makeup goes beyond product sales and actively engages in educational initiatives. They provide tutorials, tips, and tricks to help customers get the most out of their products and explore their creativity. Their commitment to education helps individuals build their makeup skills and gain confidence in their abilities.

This focus on education contributes to the brand’s inclusive approach, ensuring that everyone, regardless of their skill level, feels welcome and empowered to experiment with makeup.


Milk Makeup was created by a team of passionate individuals who brought their expertise and creativity to the table. Through their inclusive approach and commitment to innovation, they have made a significant impact on the beauty industry. From vegan and cruelty-free options to unique and versatile products, Milk Makeup has set a new standard for beauty brands.

Key Takeaways: Who Created Milk Makeup

Milk Makeup was created by a group of individuals who wanted to disrupt the beauty industry.

It was founded by fashion and beauty industry veterans Zanna Roberts Rassi, Dianna Ruth, and Georgie Greville.

The brand focuses on clean, cruelty-free makeup products that are easy to use and suitable for all skin types.

Milk Makeup embraces inclusivity and diversity, allowing individuals to express their unique style and personality.

The founders drew inspiration from their own experiences and sought to create a brand that challenged traditional beauty standards.

Frequently Asked Questions

Here are some frequently asked questions about the creation of Milk Makeup:

1. How was Milk Makeup created?

Milk Makeup was created by a team of founders who wanted to bring a new approach to beauty. They sought to create a line of products that were inclusive, easy to use, and made with high-quality ingredients. The founders combined their expertise in the beauty industry and their passion for clean and innovative products to launch Milk Makeup.

The goal was to break the traditional beauty standards and offer products that catered to the needs of all individuals. With a focus on sustainability and cruelty-free formulations, Milk Makeup quickly gained popularity and became a go-to brand for those looking for a fresh and modern approach to beauty.

2. Who were the founders of Milk Makeup?

Milk Makeup was founded by Mazdack Rassi, Zanna Roberts Rassi, Dianna Ruth, and Georgie Greville. Each founder brought a unique perspective and expertise to the brand, which helped shape its identity and success. Mazdack Rassi, with his background in the fashion industry, had a vision for a beauty brand that was both edgy and inclusive. Zanna Roberts Rassi, as a fashion and beauty editor, provided insights into the latest trends and customer preferences.

Dianna Ruth and Georgie Greville, with their experience in the creative and branding fields, played a pivotal role in defining the visual identity and marketing strategy of Milk Makeup. Together, these founders combined their talents and passion for beauty to create a brand that resonated with a wide range of consumers.

3. When was Milk Makeup launched?

Milk Makeup was launched in 2016. The founders wanted to disrupt the beauty industry by offering a fresh and innovative approach to beauty products. They wanted to challenge the traditional beauty norms and create products that were easy to use, on-the-go, and made with clean ingredients.

The brand quickly gained a following and became known for its unique packaging, inclusive shade ranges, and cruelty-free formulations. Since its launch, Milk Makeup has continued to expand its product line and has become a beloved brand among beauty enthusiasts.

4. What is the philosophy behind Milk Makeup?

The philosophy behind Milk Makeup is to redefine beauty standards and make inclusivity and self-expression central to their brand. They believe in creating products that are easy to use, multifunctional, and suitable for all genders, skin types, and skin tones. Milk Makeup is committed to using vegan and cruelty-free formulations, as well as sustainable packaging.

The brand encourages individuality and creativity, inviting customers to embrace their unique beauty and experiment with different looks. Milk Makeup aims to empower individuals and promote a positive and inclusive beauty culture.

5. How has Milk Makeup made a mark in the beauty industry?

Milk Makeup has made a significant impact in the beauty industry by offering innovative and inclusive products. Their approach to beauty, with an emphasis on simplicity, self-expression, and clean formulations, has resonated with a wide audience. The brand’s commitment to sustainability and cruelty-free practices has also been influential, inspiring other beauty companies to adopt similar practices.

Milk Makeup has received critical acclaim for its unique and edgy product offerings, such as its Blur Stick, Kush Mascara, and Lip + Cheek Sticks. Their inclusive shade ranges and gender-neutral marketing have also contributed to their success in capturing a diverse customer base.

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Picking ALL MILK Makeup & SKINCARE?

Milk Makeup was created by Mazdack Rassi, Dianna Ruth, Zanna Roberts Rassi, and Georgie Greville.

This innovative beauty brand aims to provide quality products that are vegan and cruelty-free.


  • Maria J. Morrison

    Maria is a professional Beautician and his hobby is beauty & Personal care. she has been for the last 5 years and he loves makeup while on outings as well. Based on his experience with the different types of makeup. She is sharing his opinion about various makeup so that a beginner can get started the right way. Find him onTwitter here. Happy reading.