When it comes to the ownership of Milk Makeup, one may be surprised to learn that it is actually owned by a well-known media company. In a unique twist, Milk Makeup is a brand under the umbrella of Milk Studios, a prominent creative agency and production company that has made a name for itself in the fashion and entertainment industry.

As for the significant aspects of who owns Milk Makeup, it is important to note that Milk Studios was founded by Mazdack Rassi, Erez Shternlicht, and fashion photographer Rassi Luca in 1998. Over the years, the studio has become known for its innovative approach to fashion and beauty, which eventually led to the launch of Milk Makeup in 2016. With a focus on clean beauty and inclusivity, Milk Makeup quickly gained popularity among beauty enthusiasts and has since become a staple in the industry.

who owns milk makeup
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Who Owns Milk Makeup?

Milk Makeup has become a beloved and iconic brand in the beauty industry, known for its innovative products and inclusive approach to beauty. But have you ever wondered who owns Milk Makeup? In this article, we will explore the ownership of this popular beauty brand and the individuals behind its success.

1. Milk Makeup: A Brief Overview

Before we dive into the ownership of Milk Makeup, let’s take a moment to understand what the brand represents. Milk Makeup was founded in 2016 and quickly gained a cult following for its cruelty-free and vegan beauty products. The brand prides itself on its clean ingredients and innovative formulations, offering a wide range of products for all beauty enthusiasts.

Milk Makeup is known for its minimalist packaging and emphasis on quick and easy application. Their products are designed to enhance natural beauty and empower individuals to express themselves creatively through makeup. With a strong focus on inclusivity and self-expression, Milk Makeup has become a favorite among beauty lovers of all genders, ages, and backgrounds.

2. Milk Makeup: The Ownership

Who owns Milk Makeup? The brand was initially founded under the umbrella of Milk Studios, a renowned creative studio based in New York City. However, in 2016, Milk Makeup became an independent entity with its own distinct brand identity and roster of investors.

The ownership structure of Milk Makeup is a collaboration between various individuals and investment firms. Here are the key stakeholders:

  • 1. Mazdack Rassi: Mazdack Rassi is one of the co-founders of Milk Studios and played a vital role in the creation of Milk Makeup. As a renowned figure in the fashion and beauty industry, Rassi’s vision and expertise have helped shape the brand’s identity and success.
  • 2. Dianna Ruth: Dianna Ruth is another co-founder of Milk Studios and played an integral part in the establishment of Milk Makeup. Her creative direction and passion for clean beauty have been instrumental in the brand’s growth and innovation.
  • 3. Zanna Roberts Rassi: Zanna Roberts Rassi, wife of Mazdack Rassi, is a prominent figure in the fashion and beauty industry, contributing to the success of Milk Makeup through her expertise in marketing and brand strategy.
  • 4. Main Post Partners: Main Post Partners is an investment firm that acquired a minority stake in Milk Makeup in 2017. Their partnership has allowed Milk Makeup to expand its product offerings and reach a larger audience.

Together, these individuals and investment firms form the ownership foundation of Milk Makeup, guiding its strategic decisions and ensuring its continued success in the beauty industry.

3. Milk Makeup’s Commitment to Inclusivity and Sustainability

One of the defining aspects of Milk Makeup is its commitment to inclusivity and sustainability. The brand places a strong emphasis on creating products that cater to a diverse range of skin tones and types, ensuring that everyone feels represented and included in their beauty offerings.

Milk Makeup also prioritizes sustainability by using eco-friendly packaging and formulating products with clean ingredients. They are committed to reducing their environmental impact and actively seek ways to minimize waste and promote sustainable practices throughout their supply chain.

4. Milk Makeup’s Future

As a beloved beauty brand with a strong following, Milk Makeup continues to expand its product line and reach new customers around the world. Their commitment to inclusivity, sustainability, and innovation sets them apart in the beauty industry, making them a brand to watch out for.

With the expertise and creative vision of its founders and the support of investment partners, Milk Makeup is well-positioned for future growth and success. The brand’s dedication to empowering individuals through beauty and self-expression ensures that it will remain a favorite among beauty enthusiasts for years to come.

In Conclusion

Milk Makeup, a renowned beauty brand known for its clean and inclusive approach to beauty, is owned by a collaboration of individuals and investment firms. The co-founders of Milk Studios, Mazdack Rassi and Dianna Ruth, played crucial roles in establishing Milk Makeup as an independent entity. Zanna Roberts Rassi, another key figure, contributed her expertise in marketing and brand strategy.

Milk Makeup’s commitment to inclusivity and sustainability has contributed to its success and popularity in the beauty industry. With a focus on clean ingredients, diverse product offerings, and eco-friendly packaging, Milk Makeup continues to carve a distinct place for itself in the market.

The future of Milk Makeup looks promising, with its dedicated founders, investment partners, and a growing community of beauty enthusiasts. Whether you’re new to Milk Makeup or a long-time fan, this brand’s unique combination of innovation, inclusivity, and sustainability is sure to keep you coming back for more.

Key Takeaways: Who Owns Milk Makeup?

If you’re curious about who owns Milk Makeup, here are the key takeaways:

  1. Milk Makeup is a popular cosmetics brand known for its innovative and cruelty-free products.
  2. The brand was founded by Mazdack Rassi, Zanna Roberts Rassi, Dianna Ruth, and Georgie Greville.
  3. In 2016, Milk Makeup became a subsidiary of the multinational beauty conglomerate, The Estée Lauder Companies.
  4. While The Estée Lauder Companies own Milk Makeup, the founders and creative team continue to drive the brand’s unique identity and vision.
  5. Milk Makeup’s commitment to inclusivity, sustainability, and bold creativity has contributed to its success and popularity in the beauty industry.

Frequently Asked Questions

In this section, we will address some common questions related to the ownership of Milk Makeup.

1. What company owns Milk Makeup?

Milk Makeup is owned by Milk Studios, a creative agency based in New York City. Milk Studios is known for its innovative approach to fashion, photography, and beauty.

Milk Makeup was launched in 2016 as a collaborative effort between Milk Studios and beauty industry professionals. The brand quickly gained popularity for its inclusive and unique products.

2. Who are the founders of Milk Makeup?

Milk Makeup was founded by Mazdack Rassi, Zanna Roberts Rassi, Georgie Greville, and Dianna Ruth. Mazdack Rassi is the co-founder of Milk Studios, while Zanna Roberts Rassi and Georgie Greville are both industry veterans with extensive experience in beauty and fashion.

Dianna Ruth, on the other hand, is a makeup artist and product developer who played a crucial role in the formulation and development of Milk Makeup’s innovative products.

3. Has Milk Makeup been acquired by another company?

As of now, Milk Makeup has not been acquired by another company. It continues to operate independently under the ownership of Milk Studios.

However, it’s important to note that the beauty industry is constantly evolving, and acquisitions and partnerships are common. In the future, there may be changes in Milk Makeup’s ownership structure.

4. Are any celebrities associated with Milk Makeup?

Milk Makeup has gained a reputation for its celebrity collaborations and partnerships. Numerous celebrities, including Joan Smalls, Lizzo, and Ashley Graham, have been associated with the brand.

These collaborations often result in limited-edition products or campaigns that showcase the brand’s commitment to inclusivity and self-expression.

5. Where can I find Milk Makeup products?

Milk Makeup products are available for purchase on the brand’s official website, as well as through various retailers and online platforms. Some of the popular places to find Milk Makeup products include Sephora, Ulta, and Cult Beauty.

Additionally, Milk Makeup has several standalone retail locations in major cities, such as New York City and Los Angeles. These stores offer a unique shopping experience and allow customers to explore and try out the products in person.

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Full face using ONLY MILK Makeup

Owned by the company Milk Studios, Milk Makeup is a popular cosmetic brand known for its innovative and trendy products.

Milk Studios is a creative collective based in New York City, and it established Milk Makeup in 2015. The brand has gained a loyal following for its cruelty-free and vegan-friendly approach to beauty.


  • Maria J. Morrison

    Maria is a professional Beautician and his hobby is beauty & Personal care. she has been for the last 5 years and he loves makeup while on outings as well. Based on his experience with the different types of makeup. She is sharing his opinion about various makeup so that a beginner can get started the right way. Find him onTwitter here. Happy reading.