Milk Makeup, a popular cosmetics brand, has taken the beauty industry by storm with its innovative products and inclusive approach. Founded by Mazdack Rassi, Dianna Ruth, Georgie Greville, and Zanna Roberts Rassi, Milk Makeup has become known for its commitment to clean beauty and bold, expressive looks. But what sets this brand apart is not just its founders, but also its mission to empower individuals to embrace their natural beauty and express themselves through makeup.

The founders of Milk Makeup have deep roots in the fashion and beauty world. Mazdack Rassi, a prominent figure in the industry, co-founded Milk Studios, a renowned creative agency that has collaborated with top fashion brands and photographers. With this extensive experience, Rassi, along with Dianna Ruth, Georgie Greville, and Zanna Roberts Rassi, launched Milk Makeup in 2016. Since then, the brand has gained a loyal following, offering innovative products that cater to people of all genders and skin types. In fact, Milk Makeup became 100% vegan in 2020, showcasing its commitment to cruelty-free and sustainable beauty.

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Who Made Milk Makeup?

In the world of beauty and cosmetics, Milk Makeup has gained significant popularity for its innovative and inclusive products. But have you ever wondered who is behind this successful brand? Who made Milk Makeup possible? Let’s uncover the story behind the creation of this beloved beauty brand.

The Founders of Milk Makeup

Milk Makeup was founded by Mazdack Rassi, Zanna Roberts Rassi, Georgie Greville, and Dianna Ruth. Each of the founders brought their unique expertise and perspectives to the table, resulting in the creation of a brand that resonated with the modern beauty consumer.

Mazdack Rassi, a well-known entrepreneur and creative director, had experience in the fashion and entertainment industry. Zanna Roberts Rassi, a beauty editor, and fashion expert, brought her insider knowledge and connections to the brand. Georgie Greville, a highly regarded beauty and fashion photographer, added her artistic vision and expertise in visual storytelling. Lastly, Dianna Ruth, a beauty industry veteran, contributed her extensive knowledge of formulas and product development.

Together, these founders set out to create a cosmetics brand that was uninhibited, inclusive, and reflective of the diverse needs and desires of beauty enthusiasts worldwide. The unique backgrounds and talents of each founder played a crucial role in shaping the identity and success of Milk Makeup.

The Philosophy Behind Milk Makeup

Milk Makeup is known for its clean and cruelty-free formulations, innovative packaging, and commitment to inclusivity. The brand’s philosophy revolves around the idea of self-expression and embracing individuality.

They believe that makeup should be easy to use, versatile, and suitable for all genders, ages, and skin types. Their products are designed to enhance natural beauty while allowing individuals to experiment and have fun with their looks. Milk Makeup aims to empower and celebrate diversity through their inclusive product range.

The Journey of Milk Makeup

Milk Makeup first entered the beauty scene in 2016, with a range of products that quickly gained attention and a loyal following. The brand’s innovative formulas, unique packaging, and emphasis on clean beauty resonated with consumers who were seeking a fresh and modern approach to makeup.

Over the years, Milk Makeup has expanded its product line to include a wide range of cosmetics, skincare, and beauty tools. They continue to push boundaries and introduce new and exciting products that cater to the ever-evolving needs of their customers.

Milk Makeup’s Impact

Milk Makeup has made a significant impact on the beauty industry by challenging traditional beauty norms and fostering a sense of inclusivity. Their commitment to clean beauty, sustainability, and self-expression has inspired other brands to follow suit.

The brand’s influence can be seen in the rise of gender-neutral beauty, the increased focus on cruelty-free and vegan products, and the shift towards eco-conscious packaging. Milk Makeup has not only created a successful brand but has also contributed to shaping the future of the beauty industry.

Milk Makeup and Sustainability

Sustainability is an important aspect of Milk Makeup’s ethos. The brand is committed to reducing waste and minimizing its environmental impact. They strive to use sustainable packaging materials, minimize plastic usage, and promote recycling.

Milk Makeup also emphasizes the importance of clean and ethically sourced ingredients in their formulations. They prioritize using natural and safe ingredients that are beneficial for the skin and the environment.

The Future of Milk Makeup

Milk Makeup continues to evolve and innovate, staying true to its core values. Their commitment to inclusivity, sustainability, and high-quality products has solidified their position as a leader in the beauty industry.

As the brand moves forward, they are likely to introduce new and exciting products, expand their reach globally, and continue to inspire individuals to embrace their unique beauty.

Who Made Milk Makeup Possible?

After delving into the story behind Milk Makeup, we can conclude that the founders—Mazdack Rassi, Zanna Roberts Rassi, Georgie Greville, and Dianna Ruth—were the driving forces behind the brand’s creation and success. Their combined expertise and vision led to the birth of Milk Makeup, a brand that has revolutionized the beauty industry and continues to empower individuals to express themselves through makeup.

Key Takeaways: Who Made Milk Makeup?

1. Milk Makeup was founded by a team of co-founders, including Mazdack Rassi, Zanna Roberts Rassi, and Dianna Ruth.

2. Mazdack Rassi is a former fashion industry executive and the co-founder of Milk Studios.

3. Zanna Roberts Rassi is a fashion editor and the co-founder of Milk Makeup.

4. Dianna Ruth is a beauty industry veteran and the co-founder of Milk Makeup.

5. The brand Milk Makeup offers cruelty-free and vegan beauty products with a focus on clean ingredients and innovative packaging.

Frequently Asked Questions

In this section, you will find answers to frequently asked questions about the creators of Milk Makeup.

1. What individuals or team is responsible for creating Milk Makeup?

Milk Makeup was created by a team of beauty and fashion industry experts. The founders of the brand include Mazdack Rassi, Zanna Roberts Rassi, Georgie Greville, and Dianna Ruth. Each individual brings a unique set of skills and experiences to the table, resulting in the innovative and inclusive brand that Milk Makeup is known for today.

Mazdack Rassi is a renowned creative director and entrepreneur, while Zanna Roberts Rassi is a fashion editor and TV host. Georgie Greville has a background in film and television production, and Dianna Ruth is a seasoned beauty and fashion executive. Together, they have created a brand that focuses on clean, cruelty-free, and inclusive beauty products.

2. What inspired the creation of Milk Makeup?

Milk Makeup was inspired by the desire to create beauty products that are accessible, innovative, and environmentally conscious. The founders wanted to challenge traditional beauty norms and create a brand that celebrates individuality and self-expression. They believe in the power of makeup as a form of self-care and creativity.

Additionally, the founders saw a gap in the market for clean, cruelty-free beauty products that are easy to use and travel-friendly. They wanted to create a brand that caters to the needs of busy individuals who are always on the go.

3. How did Milk Makeup gain popularity in the beauty industry?

Milk Makeup gained popularity in the beauty industry through its innovative and inclusive approach to beauty. The brand’s products became known for their high-quality formulas, unique packaging, and bold advertising campaigns.

The founders of Milk Makeup also leveraged their connections in the fashion and beauty industry to gain exposure for the brand. They collaborated with influencers, celebrities, and top beauty professionals to showcase the versatility and efficacy of their products.

4. Is Milk Makeup a cruelty-free brand?

Yes, Milk Makeup is a cruelty-free brand. They do not test their products on animals, and they are certified by PETA as cruelty-free. All of their products are made without animal-derived ingredients, making them suitable for vegans as well.

Milk Makeup is committed to creating products that are ethical, sustainable, and safe for both animals and the environment.

5. Where can I purchase Milk Makeup products?

Milk Makeup products are available for purchase on their official website, They are also sold at select retailers, including beauty stores, department stores, and online marketplaces.

Additionally, you can visit Milk Makeup’s store locations in select cities for an immersive shopping experience and expert advice from their team.

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Full face using ONLY MILK MAKEUP

Milk Makeup is a popular beauty brand that was founded by Mazdack Rassi, Zanna Roberts Rassi, and Georgie Greville in 2016. It offers a wide range of high-quality, vegan, and cruelty-free makeup and skincare products.

The brand is known for its innovative and minimalist approach to beauty, with products that are easy to use and multi-purpose. Milk Makeup has gained a large following for its inclusive and gender-neutral beauty philosophy, and its commitment to sustainability and clean ingredients.


  • Maria J. Morrison

    Maria is a professional Beautician and his hobby is beauty & Personal care. she has been for the last 5 years and he loves makeup while on outings as well. Based on his experience with the different types of makeup. She is sharing his opinion about various makeup so that a beginner can get started the right way. Find him onTwitter here. Happy reading.